Why do people trust our Digital Leaders, like Chris Brogan, so much?

Simple.... because generally (notice I did not say all the time) they know what they are talking about and can go really deep on the topics they blog, tweet and chat.

Yesterday, I wrote a post about "Why I think Chris Brogan Got it Wrong" with his post on the Timberland boot conundrum. I brought up a few topics about things I thought our Digital Leaders should consider and used Chris's post as an example.

Today, Chris wrote a follow-up post about the Power of Trust and its paired responsibility, even quoting the same line from Spidey as I did about Trust=Responsibility. His points were very compelling and his thoughts on re-thinking/re-writing his post were humble and honest. I suggest going to his site and reading his blog, especially if you read his previous post about Timberland boots.

So, why was Chris able to overcome a possible self-cast shadow over the monument of trust he has worked so hard to build?

He did what any other social figure would/should do! He acted with transparency, corrected his "wrongs" and did his best to rectify the situation. 

That is why people Trust Chris Brogan.